So says a new report out today.
The fifth Annual Country Brand Index is a reports conducted by global brand consultancy FutureBrands, along with PR giant Weber Schandwick. The report takes into account any given country’s business and leisure travel trends (including tourism), economic state and political position on the global stage. This is the first time the United States has been listed as number 1. Previously, the UK has been in the top position.
The full list released today is as follows:
1. United States
4. New Zealand
9. United Kingdom
For more on the study visit this site.